Magic Spoon Cereal

Introducing Magic Spoon Cereal

Magic Spoon Cereal

The Origins of Magic Spoon

Magic Spoon cereal was created in 2019 by Gabi Lewis, Greg Sewitz, and Will Mattei. The three founders met while attending Brown University and bonded over their desire to reimagine nostalgic comfort foods in a healthier way.

Who Created Magic Spoon and Why

As fitness enthusiasts and cereal lovers, Gabi, Greg, and Will set out to develop a cereal that reminded them of the sugary cereals they enjoyed as kids, but without all the carbs and calories. They played around with recipes and testing until finally creating the protein-packed, low carb cereal that is Magic Spoon.

The Goal Behind Magic Spoon Cereal

The driving mission behind Magic Spoon cereal is to allow people to enjoy food they love while still sticking to their diet and nutrition goals. With flavors reminiscent of childhood classics, Magic Spoon provides the cereal experience without the sugar crash afterwards.

What Makes Magic Spoon Different

What Makes Magic Spoon Different

Low Carb and High Protein

Unlike most breakfast cereals which are loaded with carbs and sugar, a serving of Magic Spoon cereal contains just 3 grams of net carbs and 11-13 grams of protein. This macronutrient ratio makes it keto-friendly and ideal for low carb diets.

No Added Sugar

You won’t find any added sugars in Magic Spoon. Instead, they use natural protein and fiber to replicate the sweet taste and crunchy texture of conventional cereals. The sweetness comes from alternative sweeteners like monk fruit and allulose.

Use of Alternative Sweeteners

Rather than packing in sugar like traditional kids cereals, Magic Spoon opts for monk fruit extract and allulose to provide a sweet flavor that won’t spike your blood sugar. Stevia is also used in some flavors. These innovative natural sweeteners are what make the cereal both low carb and delicious.

Various Flavor Options

Magic Spoon now offers a variety of on-trend flavors including Fruity, Cocoa, Frosted, Blueberry, Cinnamon, Peanut Butter, and more. The flavors are inspired by classic cereal tastes but made with smarter ingredients.

Nutrition Information

Nutrition Information

Calories and Macros

A serving of Magic Spoon cereal contains 110-140 calories, 3g net carbs, 11-13g protein, and 0-5g fat depending on flavor. The low calorie count and high protein content allow it to keep you feeling full and energized.

Vitamins and Minerals

Magic Spoon is fortified with vitamins and minerals including vitamin D, zinc, vitamin B12, and more. This helps provide essential micronutrients that you would find in traditional breakfast cereal.

Comparison to Traditional Cereals

When comparing nutrition labels, it’s clear that Magic Spoon cereal packs a powerful protein punch while traditional sugary cereals like Frosted Flakes are loaded with carbs that can cause a blood sugar rollercoaster. Magic Spoon manages to mimic the taste while completely transforming common cereal nutrition labels.

Where to Buy and Prices

Where to Buy and Prices

Online Sales

Magic Spoon is currently only available to purchase through their website or via online retailers like Amazon and Walmart. Since they sell directly to consumers online, this eliminates retailer markups allowing them to offer exclusive discounts.

Subscription Options

To save the most money, Magic Spoon offers a subscription option where you can get 10-20% off each order and free shipping. Subscriptions can be weekly, biweekly, monthly or just a one time purchase.

Individual Purchases

You can opt to make a individual purchase of a Magic Spoon cereal variety pack, trial pack or individual cereal boxes without signing up for a subscription. This offers more flexibility but without the full savings.

Pros and Cons of Magic Spoon Cereal


Some standout benefits of Magic Spoon cereal include:

  • Very low carb and low calorie
  • Higher protein than traditional cereal
  • No added sugar
  • Fortified with vitamins/minerals
  • Convenient subscription discounts


A couple downsides to consider:

  • Premium pricing may not suit all budgets
  • Limited to online ordering
  • Contains alternative sweeteners

Is Magic Spoon Worth Trying?

Is Magic Spoon Worth Trying?

Who Would Enjoy Magic Spoon

If you miss the sweet flavors of Saturday morning cartoons but want to avoid sugar and carbs, Magic Spoon cereal is a game changing cereal option. People on low carb, keto, or high protein diets can finally enjoy a tasty, crunchy cereal that aligns with their nutrition targets.

Drawbacks to Consider

The higher cost and unique sweeteners may not suit everyone’s preferences or budget. Be sure to sample a variety pack before fully committing to see if the taste and nutrition tradeoffs work for your lifestyle.


Magic Spoon cereal set out to reimagine cereal by developing delicious flavors reminiscent of childhood classics while transforming traditional nutrition labels. With 0g of sugar, 13g of protein, and just 140 calories per serving, Magic Spoon makes sticking to keto, paleo, or low carb diets deliciously simple. Give their variety pack a try to see if these high protein, low carb cereals can find their way into your next grocery order.

Frequently Asked Questions (FAQ)

Is Magic Spoon actually healthy?

With 0g sugar, low net carbs, no artificial ingredients, and added protein, Magic Spoon delivers far superior nutrition compared to conventional cereals. The vitamin fortification also helps close potential nutrition gaps.

What do the cereals taste like?

Thanks to innovative sweeteners and natural flavors, Magic Spoon tastes very similar to the whimsical cereals you may remember from Saturday morning cartoons, just without the full sugar overload.

Can kids eat Magic Spoon?

Yes, Magic Spoon is safe for kids and delivers better nutrition than most kids cereals. Many parents use it as a healthier swap for bowls of sugar. Just note it does contain alternative sweeteners instead of added sugar.

Is Magic Spoon cereal Keto friendly?

With only 3g net carbs per serving, Magic Spoon fits into a keto lifestyle and is one of the only cereal options that can align with a very low carb diet.

Where can I buy Magic Spoon cereal?

Magic Spoon is currently only sold online through their website or via online retailers like Amazon and Walmart where you can browse all their flavor options and take advantage of subscription discounts.