Makeup can be a bit tricky, but staying ahead of the latest trends is the perfect way to keep your look fresh and fabulous. While timeless styles and shades will always have their place, trying out new techniques can help you shine. Check out these 2025 makeup trends that are set to steal the spotlight this year!
“Blush blindness”
© sabrinacarpenter / Instagram
The daring “blush blindness” trend—where blush is applied generously without aiming for a natural finish—is making a big splash and isn’t going anywhere. Sabrina Carpenter is the perfect example of how this bold style can give you a fresh, youthful glow. For the most striking look, reach for shades like coral, pink, or red to really make your cheeks pop.
Bubblegum lips
© user15285612 / Freepik, © Shiny Diamond / Pexels
While bold reds are perfect for evening glam, there’s a trending shade that’s ideal for everyday wear. Bubblegum pink and soft baby pink, beloved in the early 2000s, are making a major comeback. These playful, Barbie-inspired hues bring a fun, youthful energy to your makeup, adding a fresh pop of color that’s perfect for any occasion.
Blue eyeshadow
“I love how blues and purples look on brown eyes!” © AttitudeNo9046 / Reddit
Get ready to turn heads in 2025 with the bold and striking trend of blue eyeshadow. Shades like soft pearl blue and deep smoky navy are taking center stage, offering a vibrant break from the usual neutrals. It’s the perfect way to make a statement with your makeup—whether you opt for a subtle wash of color or go all-in with a dramatic, full-on look. Either way, blue eyeshadow adds a fresh, modern twist to any style.
No more overlining
© Amr Osman / Pexels, © MART PRODUCTION / Pexels
For years, overlining lips to create a fuller pout has been the go-to trend, but in 2025, it’s all about embracing the natural shape of your lips. Whether your lips are full or more petite, the focus is shifting toward highlighting their unique beauty rather than altering them. Forget the heavy liners—softer, more natural lip techniques are now stealing the spotlight, letting your lips shine in their true form.
Skinny eyebrows
A nostalgic trend is making a bold return—thin eyebrows! While this look has always been a point of debate, as it shifts the focus to other facial features, it doesn’t always work for everyone. But here’s the catch: eyebrow shape is just as important as thickness. The key is finding a shape that complements your unique features, enhancing your natural beauty rather than simply following the trend. It’s all about embracing a style that’s tailored to you.
Brown lip liner
“First time using a dark brown lip liner!” © humanbean1597 / Reddit
This ’90s-inspired trend is back and adding a playful twist to even the simplest makeup looks. All you need is a brown shade that speaks to you, paired with either a clear gloss or a matching lipstick. It’s a quick and easy way to bring warmth and definition to your lips while keeping things effortlessly chic. Plus, this versatile trend works for any occasion, making it a go-to for a laid-back yet stylish vibe.
Smudged black eyeliner
If you’re aiming for a bold, edgy look, smudged black eyeliner is your go-to. The beauty of this trend? Perfection is overrated—embracing a slightly messy, lived-in vibe is what makes it stand out. Whether you’re going for a subtle smoky haze or a dramatic, grunge-inspired finish, this trend gives you the freedom to play around and make it uniquely yours.
Frosted eyeshadows
“Silver eyeshadow look!” © ghostygooo / Reddit
One of the hottest eyeshadow trends for 2025 is frosty eyeshadow. This icy, shimmering look is set to be a favorite in the colder months, while metallic shades will take the spotlight as the weather heats up. A nod to the early 2000s, it’s been given a fresh, modern twist that adds a touch of boldness and glamour. Perfect for those who love a little extra shine, this trend is all about making your eyes sparkle with that irresistible, frosty glow.
Curious about the hottest nail trends for 2025? Take a look at these 6 Hottest Nail Trends of 2025 That Can Help You Achieve a Standout Look
Preview photo credit user15285612 / Freepik, Amr Osman / Pexels, Shiny Diamond / Pexels
